What homelessness can teach us about B2B sales
Most people don't feel comfortable creating content that draws comparisons between desperate poverty and business practices but we think there's a silver lining to every humanitarian crisis.
GDPR is just a suggestion - A guide to European privacy laws
Learn how your business can evade the eye of European privacy regulations and still collect valuable data on your customers and their loved ones.
The ultimate guide to writing emails no one will read
We've perfected the art of creating messages so bland, so jargon-filled, that they're guaranteed to be ignored or sent straight to spam. Learn how to write subject lines that scream "Delete me!"
Leveraging AI in sales: Do less, earn more
In this groundbreaking guide, we'll show you how to outsource your empathy to machines. After all, nothing says "I care about your business needs" like a chatbot that can calculate the statistical probability of your prospect's dog's name.
Why your sales funnel looks more like a pretzel
In today's dynamic market, your sales process can resemble an Escher painting but is this a bad idea? We explore the idea that chaos in B2B sales is a feature, not a bug.